Ethnic wear label Soch opens its 19th store in Bangalore

Ethnic wear brand Soch has opened doors to its 19th store at Elements Mall in Bangalore. Spread over 1,430 sq. ft. the innovatively designed store has been conceptualised by the brand’s in-house team. Soch launched its first exclusive outletin February 2005, committed to fashionable range of designer wear for women at affordable price. The company headquartered in Bangalore, has 38 stores across India at locations such as Bangalore, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune and Bhopal.

Soch offers a wide range of stylish and elegant designer ethnic wear like sarees , salwar kameez , kurtis and bottoms. The brand has a wide variety of designs and exclusive innovations in exquisite hand-picked fabrics: cotton, chiffon, crepes, silk, brocade, voiles and blends sourced from various places in India. It sources its fabric from heritage hubs of India including Mumbai, Delhi, Jaipur, Kolkata, Banaras, Mysore and Kancheepuram.