Fashion

Sustainable bridesmaid dress brand Nola London launches

Nola London, a new sustainable bridesmaid dress brand, has been launched by a duo with thirty years combined buying and design experience from Topshop and Asos. Best friends Abigail Heinimann and Sophia Munro are looking to challenge the one-wear mindset of bridesmaid attire with Nola London by producing modern dresses that are stylish as well...

9 hours ago

Business

Bambuser wins 2021 LVMH Innovation Award

Start-up Bambuser that specialises in live stream shopping events has been crowned the 2021 LVMH Innovation Award overall winner. Bambuser aims to bridge the gap between online and offline buying experiences and allows brands to host live shopping sessions online with influencers or sales associates. These shows are hosted natively on the brands...

10 hours ago

Fashion

Paris fashion week SS22: houses eyeing a physical return to catwalks

France's fashion houses are tip-toeing back on to the catwalk this week after more than a year of crisis that has upended the industry and left many wondering if the traditional calendar will ever return. With pandemic restrictions easing, many in the Paris fashion world hope men's fashion week, starting Tuesday, marks the start of a return to...

11 hours ago

Fashion |In Pictures

Reebok unveils collaboration with Daniel Moon

Sportswear brand Reebok has unveiled its first collaboration with Daniel Moon inspired by the power of colour with palettes that evoke the colourists signature hair art. The ‘Major Reebok’ capsule features a bright, colourful twist on the Reebok Classic Leather Legacy and Club C Legacy silhouettes. Moon is one of the recognisable hair colourists...

12 hours ago

Fashion |Opinion

How Victoria's Secret rebranded from female stereotype to female empowerment

It wasn’t so long ago that a very public backlash against a tone-deaf Victoria’s Secret clipped the company of its angel’s wings. The bedazzled and out-of-sync lingerie company lost its standing in an era of inclusivity where winged venus goddesses, cloaked rhinestone fantasy bras and limited representation of the female body no longer...

21 Jun 2021

Fashion

"Africa is the future": Nigerian models take over fashion's runways

Champagne corks popped and sequins sparkled like a thousand tiny stars in Nigeria's economic capital Lagos, where an international model casting was on the hunt for the face of the future. Elizabeth Elohor is sure that it will be an African one. The former top model created the first modelling agency in Nigeria back in 2004, when there was no...

21 Jun 2021

Fashion

When virtual fashion stands up to the physical world

In the press and across social networks, the subject of virtual fashion is becoming increasingly more popular. But are these non-physical clothes the future of fashion? And where exactly can you find them? To find answers, FashionUnited took a look at the latest collection of Amsterdam-based digital fashion house The Fabricant. On its social...

21 Jun 2021

Fashion

Fashion after corona: colour and lifestyle trends for SS22

Antwerp - Every six months Trend watcher Hilde Francq from Trend Studio Francq Colors shares the most important upcoming colours and trends during the Colour Trend Seminar. The corona factor has certainly made it extra exciting this edition. FashionUnited was in (virtual) attendance and noted what we can expect for the summer of 2022. There’s...

18 Jun 2021

More News

Business

Prada and Ermenegildo Zegna buy Filati Biagioli Modesto S.p.A.

The Prada Group and Ermenegildo Zegna Group have acquired a majority shareholding in Italian company Filati Biagioli Modesto S.p.A., which specialises in cashmere and other precious yarns. In a statement, the two companies said that they have each acquired a 40 percent shareholding in Filati Biagioli Modesto S.p.A., which is based in Montale...

7 hours ago

Fashion

Vans teams up with youth non-profit Skateistan for latest campaign

For its latest campaign, Vans has announced a partnership with Skateistan, an international non-profit which empowers youth through skateboarding and education. From now until the end of August, Vans said it will donate 10 dollars from every pair of Vans Custom Skate Classics - up to 200,000 dollars – to Tides Foundation in support of...

7 hours ago

Fashion

Andy Murray to wear Merino wool kit at Wimbledon

Tennis great Andy Murray will wear an innovative merino wool kit created by AMC and The Woolmark Company at Wimbledon. The natural benefits and breathability of merino wool are unmatchable, providing athletes like Murray with softness on the skin to keep them comfortable and cool. “I’ve been testing the kit for a few months now and am really...

21 Jun 2021

Fashion

Barcelona Street Vendors Union launches game-changing sneaker brand

When he left Senegal, risking his life to make the dangerous boat trip to Spain's Canary Islands, Lamine Sarr never thought he'd end up selling fake goods on the streets of Barcelona. Known as "manteros" after the blanket on which they lay their wares, these street sellers live a precarious life, always on the lookout for the police. So Sarr...

19 Jun 2021