Fashion news and fashion jobs

Elwood CEO Jackson Wirht on turning a discount brand into a streetwear hit

When Jackson Wirht and creative director Justin Saul bought Elwood Clothing in 2020, the skate label had been dormant twice and was leaning on heavy discounting. Their first change was a question. "We switched from the existing product strategy of 'will this sell' to 'will WE actually wear this'," Wirht told FashionUnited. That rule came with a...

Member

BusinessMember

Asos shares drop over 11 percent after reported cyberattack

Asos shares, traded under ticker ASC on the London Stock Exchange, have dipped more than 11 percent as of Tuesday at 12h20 GMT, following reports of a cyberattack. Thousands of Asos app users received a push notification titled “Asos Hacked” on Tuesday, accompanied by a message seemingly directed to the company’s management. “Dear Asos DPO and...

BusinessMember

Adidas sues Australian teen brand White Fox over stripe designs

Another day, another stripe case for Adidas. The German-based brand is suing Australian label White Fox over stripe designs described as “substantially identical with or otherwise deceptively similar” to Adidas trademark products, the Daily Mail reported. According to the publication, Adidas accused White Fox of rejecting its repeated requests...

Business|CEO Interview Member

Moose Knuckles CEO Ellen Kinney on retail expansion, all-season growth and the brand’s next chapter

Moose Knuckles now operates almost 50 stores worldwide, including pop-ups, and is adding more. In September, the Montréal-born luxury outerwear brand opened in Chicago, Berlin and Macau, with a Shanghai flagship to follow, according to chief executive officer Ellen Kinney. "We very much believe in the importance of retail and providing the full...