How fashion brands can optimise e-commerce operations during the Covid-19 lockdown
The impact Covid-19 is having on the global fashion industry is immense, with international lockdowns forcing physical retail stores to close and more shoppers to look online for their fashion purchases. With no definite end to the crisis in sight, brands need to adapt to quickly changing shopping behaviours using data-driven insights, according...
8 hours ago
Why the fashion industry must recalibrate
It took less than one hundred days to upend the fashion industry, its glamorous facades crumbled into a pile of obsolescence. For a moment, the world stopped consuming, and the aspiration economy of luxury, travel, leisure and the acquisition of beautiful things, no longer mattered. Conspicuous consumption and the luxury add-ons of the...
9 hours ago
Consumer interest in loungewear, lingerie and activewear surges amid lockdown
The current lockdown measures implemented across the globe are changing people’s shopping behaviors, with consumers showing a marked increase in certain items including loungewear, lingerie, activewear, beauty and home decor. Last month, prime minister Boris Johnsonannounced the immediate closure of all ‘non-essential’ storesacross the country...
9 hours ago
PETA buys stock in Ralph Lauren, Urban Outfitters and others
Animal rights group PETA has taken advantage of the COVID-19 stock market downturn through purchasing stock in nearly two dozen fashion companies, including Ralph Lauren, Urban Outfitters and Guess. This move is a strategy the organization often takes to influence decisions made by clothing companies. PETA frequently purchases the minimum number...
1 day ago
FIT alumni volunteer to make PPE in response to Covid-19
As New York City continues to fight Covid-19, the state’s governor, Andrew Cuomo officially pleaded to businesses last month to pitch in as there is a critical need for PPE (personal protective equipment). In response, Fashion Institute of Technology’s alumni, faculty and students have united together to make protective masks and PPE for...
4 hours ago
Kingpins New York cancelled due to Covid-19
Kingpins New York, which was scheduled to take place between 2 and 3 June, has been cancelled due to travel restrictions and health concerns over Covid-19. This comes after organisers last month announced the Amsterdam edition of the trade show scheduled between 22 and 23 April was cancelled for the same reason. Instead,an online version of the...
4 hours ago