Retail

Does the middle market fashion consumer still exist?

In their heyday, middle market” mall brands reigned as royalty in American fashion and retail. The Gaps, Banana Republics, and J. Crews of the world were go-to apparel stores for those looking for everything from something casual to hang out with their friends to more formalwear in the case of Banana Republic and J. Crew. In the rising era of...

5 Aug 2022

Business

Will a new open-source marketplace revolutionise direct to consumer platforms?

Shopify’s sacking of 10,000 employees last week, the equivalent of 10 percent of its workforce, has left questions, if not holes, in the future of DTC platforms, where soaring costs, supply chain bottlenecks and a slowdown in consumer spending is hampering sales. For many small fashion businesses, advertising on Instagram and Facebook is no...

5 Aug 2022

Business

Yeezy Gap engineered by Balenciaga arrives in physical stores

The collaboration between Kanye West and Balenciaga arrives in stores at the Gap as the American brand changes direction. Will the Kanye West effect save Gap? In any case, the American brand has found a jump start. In one year, thanks to a partnership with the superstar, Gap regains some of its luster lost since the late 90s, revolutionizing its...

5 Aug 2022

Fairs

Just Around the Corner Manchester puts spotlight on Northern and indie brands

“We need support from retailers in the North to sustain a position here,” said Juls Dawson, founder and organiser of trade show Just Around the Corner (JATC), in a conversation with FashionUnited. A total of 150 brands exhibited at the event, which is now in its second season in Manchester, and was hosted from August 2 to 3, slightly ahead of...

5 Aug 2022

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