Vimal news and archive

Only Vimal gets US patent

Reliance’s brand Vimal has received an US patent for its DEO2 technology. The DEO2 process technology enables fabrics to resist the settlement of micro-organisms keeping it off perspiration odor. It provides an anti-microbial finish on fabric that arrests the growth of fungi and bacteria, keeping the fabric clean and fresh. The DEO2 process...

Retail

Only Vimal brand to be relaunched

Reliance Industries (RIL) is looking at opening 150 Vimal stores in the next three years and a two-fold increase in sales to reach Rs 1,800 crore. Also, it will now position Vimal as a youth-oriented affordable fashion label. The company will invest Rs 350 crores in a phased manner in the next three years in order to increase its textile...

Business

RIL partners China’s Ruyi for textile JV

Reliance Industries (RIL) and China-based Shandong Ruyi Science and Technology Group (Ruyi) have entered into a definitive agreement for setting up a joint venture (JV) in textiles. As per the agreements, RIL will transfer its existing textile business into a newly incorporated joint venture company, for which RIL will receive cash...

Apparel

Vimal’s ‘Unformals’ explores co-branding opportunities

After unveiling a new range of fabrics called ‘Unformals’ with the aim of attracting the young, who want to follow the formal corporate dressing, while maintaining a trendy look, Vimal, the textile brand of Reliance Industries is looking at exploring co-branding opportunities with its competitors, who also happen to be their customers. Since...

Apparel

'Unformals' to account for 20 percent of Vimal’s portfolio

Vimal, the textile brand from Reliance Industries expects its ‘Unformals’ collection to account for 20 percent of its portfolio in the future. The new range of fabrics called ‘Unformals’ is aimed at attracting the young, who want to follow the formal corporate dressing, while maintaining a trendy look, The brand was launched with a new campaign,...

Apparel

Vimal targets youth with ‘Unformals’

Known for fabrics and saris in colourful prints, Vimal, the textile brand from Reliance Industries is all set to unveil a new range of fabrics called ‘Unformals’ aiming to attarct the young, who want to follow the formal corporate dressing, while maintaining a trendy look. To begin with, the new offerings would form 5-10 percent of the company’s...

Apparel

Vimal plans to expand franchise network

Vimal, the textile brand owned by Reliance Industries has plans to expand its franchise network with 1,500 new retailers expected to stock its fabrics and apparels. The company recently released a fresh communication strategy in line with its plans, which says “1,500 new outlets across India are waiting for you…” The ad also includes a woman...

Apparel

Vimal launches anti-fungal fabric

Vimal, the flagship textile brand of the Mukesh Ambani run Reliance Industries has launched DEO2, an anti-microbial deo-treatment that arrests growth of fungi on fabrics and keeps them fresh in humid and warm climates. All fabrics, worsted as well as PV suitings, woven at Vimal will be treated with this innovative technology, thus making Vimal...

Apparel

Vimal takes Fashion Forward

Vimal the premium men’s wear brand has brought back the Vimal Master Craftsmen Forum with a new round of activity. Formed in April 2007, the forum was created by Reliance Industries’ textile division. The primary objective was to introduce the fashion forward movement in Indian men’s formal fashion market. It was conceptualized as an elite...