Aditya Birla Fashion and Retail news and archive

British brand Fred Perry opens maiden store in Delhi

British heritage brand Fred Perry has entered India with a store in New Delhi. The brand has always been synonymous with timeless heritage and iconic collaborations. The brand has long been recognized and embraced by the discerning Indian. Building on the brand’s continued global expansion, the store in India extends Fred Perry’s efforts to...

Retail

Aditya Birla Fashion and Retail expand retail footprint with 150 new stores

Store expansion is a key focus area for Aditya Birla Fashion and Retail. Some 150 stores will be opened in this quarter alone. The company has a network of 2,999 stores in India, along with 6,200 point of sales in department stores across the country. Strong demand during the wedding season in October and November followed by severe winter in...

Retail

The Collective to double store count in three years

The Aditya Birla Group's luxury multi-brand retail store, The Collective, plans to double its store count by opening 10 more stores in the next three years. The retailer will invest Rs 60 crore towards expansion. To open new stores, the company has already signed leases in three cities: Pune, Lucknow and for one store in the NCR. Aditya Birla...

Retail

Peter England ropes in Chennai Super Kings stars to endorse new collection

Peter England, the leading menswear brand from Aditya Birla Fashion and Retail joined hands with the maestros of Chennai Super Kings Mahendra Singh Dhoni, Shane Watson and Dwayne Bravo to endorse its new festive collection. The latest campaign launches a distinct line of men’s special occasion wear ranging from Nehru jackets with a contemporary...

Retail

Forever 21 forays in Northeast India with new store in Guwahati

Los Angeles-based fast fashion brand Forever 21 has forayed into the Northeastern market by opening a store in Guwahati. The store spread across 11,000 sq ft, offers apparel, footwear, and accessories from the brand. The store brings the latest runway and catwalk trends, straight from Los Angeles, to the fashion and trend loving Gen Z...

Business

ABFRL Q4 profit up 79 per cent as revenue too moves north

Aditya Birla Fashion and Retail’s (ABFEL) Q4 net profit has grown by 79 per cent as revenue increased nine per cent. Ebitda fell due to a rise in marketing spends. For the full year, ebitda increased 24 per cent and revenue increased 13 per cent. Net profit grew 173 per cent. In the September 2018 quarter, the company reported a 62 per cent...

Retail

Aditya Birla Fashion Retail relaunches ecom website

Aditya Birla Fashion and Retail has re-launched its e-commerce website aiming to grab a slice of the country’s lucrative online fashion retail market with a revamped hybrid offline-to-online e-commerce model. India’s thriving e-commerce sector is largely driven by the country’s rising purchasing power, which is currently the second largest in...

Retail

American Eagle Outfitters to expand India retail

Global denim and fashion company American Eagle Outfitters is looking to expand its operations in India by setting up 25 standalone stores in the next three years. Out of these, 6 to 9 standalone stores will be operationalised by March 2019. The US-based specialty retailer, which ventured in the Indian market through a licensing agreement with...

Retail

Forever 21 open new store in Ambience Mall, Delhi

Forever 21, a part of Aditya Birla Fashion and Retail, launched its fourth store in Delhi-NCR. The sprawling new store is spread across 6,000+ sq. ft at Ambience Mall, Vasant Kunj. The store houses the Autumn Winter ’18 collection which focuses on textures and colors. It features key textures, prints; faux fur, velvet, plaids and shearling. The...

Retail

Van Heusen to open women’s innerwear, athleisure stores

Aditya Birla Fashion and Retail has entered the women’s innerwear and athleisure space with Van Heusen brand. Now, it is looking to open 400 exclusive stores of women’s innerwear in the next 3-4 years. Most of these outlets will be setup through the franchise route. The company, two years ago, had forayed into the men’s innerwear segment under...

Retail

ABFRL ‘People’ opens another store in Bangaluru

Aditya Birla Fashion and Retail’s youth fashion brand ‘People’ has added another store to its chain and this one is in Bangaluru. With 92 stores spread across metros and Tier I, II cities ‘People’ has increased its presence across India, with Bengaluru taking the lead with a maximum of 24 stores. As per Sooraj Bhat, COO, Fast Fashion Business,...

Retail

Arvind, Raymond, Aditya Birla Retail to promote khadi

Leading apparel companies viz. Arvind, Raymond and Aditya Birla Fashion Retail have now taken the initiative to promote khadi. They have tied up with Khadi and Village Industries Commission (KVIC) to source khadi fabric and and launch designer apparels with the khadi mark. KVIC feels involvement of corporates in the khadi industry will help...