Turtle news and archive

CMAI Apparel Index: Careful inventory holding keeps growth at 4.64 points

CMAI’s Apparel Index for Q2 July-Sept FY 2016-17 indicates the industry has recorded moderate growth with overall Index Value at 4.64 points compared to previous quarter (April-June FY 2016-17) when the overall Index Value was 5.45 points. However, in the same quarter last year, the Index Value had touched 6.68 points. Large and Giant Brands,...

RetailFeatured

'Crossover look is here to stay.' says Turtle's Shitanshu Jhunjhunwalla

A leading men’s lifestyle brand, Turtle, has been dressing men in latest styles for many years. The Kolkata-based brand has made a mark for itself with its formal as well as casual collections. In keeping with its philosophy of offering the best, this season Turtle brings two new looks – Crossover Business and Diners Club along with its...

Fashion Featured

Fast fashion brands boost demand in shirts

The concept of fast fashion may not work for formals but for casual and club wear shirt it can make a difference. With fast-changing tastes, the concept of fast fashion that moves quickly from international catwalks to shop shelves is catching on fast. Most leading apparel brands focus on quick manufacturing at affordable prices for their target...

Retail

Menswear brand Turtle set to enter smaller towns

Kolkata-based menswear brand Turtle is all set to expand across Tier II, III and IV cities. It is planning to open 40 outlets in the next 18 months mostly in Tier II towns. Many of these outlets will come up in places like Bhagalpur, Muzzafarpur, Dhanbad and Patna. So far, it has a pan India presence with outlets in different parts of the...

Retail

Turtle interlinking offline and online channels

Kolkata-based men’s wear brand Turtle already has its own e-store and also retails on other online platforms such as Flipkart, Jabong, Myntra and Amazon. The company now aims to focus on better working between its offline and online channels. In an effort to serve the customers better, Turtle which earlier had centers in Pune and Bangalore has...

RetailFeatured

Turtle strengthens presence in east India with more stores

Kolkata-based men’s brand Turtle is strengthening its presence in eastern India by making inroads in smaller cities. Launched in 1993 and offering men’s readymade shirts, Turtle made a modest beginning with a manufacturing capacity of 20 shirts per day for supplies to an in-house retail store. “The company has evolved greatly since, and has...

Fashion

Turtle launches #SAVELITTLESHELLY campaign

Men’s lifestyle brand Turtle has launched #SAVELITTLESHELLY campaign to support its on-going efforts to conserve the endangered species of Turtles. This year, the company has taken the campaign to a new height by celebrating the day, and the entire month through the ‘World Turtle Month Initiative’ and introducing little Shelly, the animated...

Fashion

Turtle starts social movement, '#IDroppedMyClothes'

Lifestyle brand for men, Turtle, has announced a nationwide social movement, '#IDroppedMyClothes' for the betterment of underprivileged community. The campaign makes an appeal to all individuals in association with the NGO Goonj to be socially responsible by donating their clothes at any of Turtle's stores across the country. Also, they can help...

Apparel

Biyani awaits right valuation for stake in men’s wear brands

Kishore Biyani, Chairman, Future Group is waiting to get the right valuation for group’s stake in two men’s wear joint ventures: Turtle and Celio. Though French brand Celio got the clearance from the Foreign Investment Promotion Board (FIPB) to increase its stake to 100 percent and the company is willing to acquire its stake held by Future...

Fashion

Turtle adds accessories and footwear to boost range

Men’s lifestyle brand Turtle recently unveiled its Spring/Summer collection taking their ‘Dressed to Save’ campaign to the next level. While the campaign still focuses on saving the environment, it shows smart, young men actually doing something, instead of just talking about it. “Be it getting their hands and clothes dirty while planting trees,...

Apparel

Turtle will unveil a footwear range soon

Kolkata-based men’s apparel and accessories maker Turtle plans to unveil a range of footwear. The company would initially roll out the collection in 50-60 per cent of its stores spread across India. The Kolkata-headquartered company, which currently owns Turtle (premium men’s wear) and London Bridge (mass market) brands will focus on fashion...

Fashion

Turtle on a roll with new stores and products

Turtle, the leading men’s lifestyle brand has recently launched its third store in Hyderabad and also unveiled its festive range on the occasion. The brand already has a strong presence in the south with multiple exclusive outlets in Hyderabad and Bangalore. Now it is set to expand its footprint in other Indian cities to touch the 100 stores...