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Fabindia, India Post team up

By FashionUnited

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The postal service has opened a counter at Fabindia’s flagship store. This is part of an agreement

between India Post and Fabindia whereby customers can buy, pack and dispatch Fabindia products not only within India but also to international destinations. And this service is free. This is the first public-private partnership of its kind. Fabindia is India’s private retail platform for craft-based products that are made from traditional techniques, skills and hand-based processes and has 140 stores across 58 cities in India and four international stores.

The venture links over 40,000 craft-based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India’s traditional handicrafts in the process. Fabindia promotes inclusive capitalism, through its unique COC (community owned companies) model. The COC model consists of companies, which act as value adding intermediaries, between rural producers and Fabindia. These are owned by the communities they operate from; a minimum 26 per cent shareholding of these companies is that of craft persons. Fabindia’s products are natural, craft-based, contemporary, and affordable.

Founded in 1960, by John Bissell to market the diverse craft traditions of India, Fabindia started out as a company exporting home furnishings. By the early eighties, Fabindia was already known for garments made from hand woven and hand printed fabrics. The non-textile range was added in 2000, while organic foods, which formed a natural extension of Fabindia’s commitment to traditional techniques and skills, was added in 2004 with personal care products following in 2006. Handcrafted jewelry was introduced in 2008.
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