G-Star news and archive

Is there still music in fashion?

Fashion and music have been inextricably linked for centuries. A duet with many mutual benefits. While a music festival is graced with beautifully sparkling outfits, those same outfits are in the spotlight of musical beats. These days, however, you hear less and less music in fashion stores. Such a development is a shame, because music is a...

Business

WHP Global: this is what we know about the new owner of G-Star Raw

Dutch denim brand G-Star Raw has sold a majority stake to US company WHP Global. Its current shareholders, including founder Jos van Tilburg, will retain a stake in the brand. But what do we already know about the new major shareholder, WHP Global? WHP Global is an American investment company and was founded in 2019 by Yehuda Shmidman. Its first...

BusinessFeatured

WHP Global snaps up majority interest in G-Star Raw

Global brand management group WHP Global has announced that it has acquired a majority interest in denim label G-Star Raw as the brand sets its sights on further global growth and expansion. While the terms of the agreement were not disclosed, it was noted that existing G-Star shareholders, including founder Jos van Tilburg, will continue to...

Fashion |Technology Featured

Fashion brands must catch up to AI, not halt progress

AI is having a moment. International governments are stumped by its progress and have been slow to leverage the possibility of automation and technology whilst at the same time creating laws to protect privacy and cyber security. With countries like Italy calling for a suspension of ChatGPT and tech leaders including Elon Musk signing an open...

Business |EXCLUSIVE Featured

G-Star Head of Sustainability: Is a circular fashion industry achievable? ‘Only if we're all on board’

"We believe it's just something you should do, not something you should brag about." This statement on sustainability in fashion comes from Rebecka Sancho, G-Star RAW's new Head of Sustainability, who is quietly working to scale the denim brand's circular economy initiatives. This is an ethos the fashion industry would do well to embrace—...

Retail

G-Star restructures store count

G-Star has redefined its geographic footprint in the United States. After the brand took a hit from the global coronavirus pandemic, like most brands have, they have decided to trim their fleet of stores to cut costs. G-Star will be continuing on with 10 thriving stores in the United States. This reduction in store count will help better...

Business

G-Star files for Chapter 11 bankruptcy in the US

Dutch denim brand G-Star has filed for Chapter 11 bankruptcy in the US citing the impact of Covid-19 on the business. “As a result of this crisis, the previously initiated shift to online has accelerated, at the expense of the performance of physical stores,” a G-Star spokesperson told FashionUnited. “In order to cope with these structural...

Fashion

In pictures: G-Star kicks off Tmall fashion show with Jaden Smith

Last weekend, G-Star delivered the opened the 10th edition of “See Now Buy Now” fashion show organized by Alibaba’s B2C marketplace, Tmall. The kick-off show presented the denim brand and Jaden Smith presented their recently launched sustainable collaboration collection titled “Forces of Nature”. The presentation marks the second appearance of...

Video

Video: G-Star Campaign Uniform of the Free

Presenting the new global G-Star Raw campaign. Source: Herc the agency, YouTube.

Video

Video: G-Star RAW and Jaden Smith team up for sustainable collaboration

Jaden Smith talks about teaming up with G-Star RAW for a sustainable collaboration. Source: G-Star RAW, YouTube

Fashion Featured

G-Star Raw unveils ‘Most Sustainable Jeans Ever’

London - G-Star Raw is set to launch its most sustainable denim jeans to date for Spring/Summer 2018, the G-Star Elwood RFTPi jean. This latest pair of jeans marks new milestone in responsible denim manufacturing as they are made from the first ever Cradle to Cradle Gold Level certified denim fabric. Developed in partnership with Dystar,...

Video

Video: The G-Star RAW Suit Collection

The reveal of The G-Star RAW Suit Collection with Pharrell Williams at ComplexCon. Source: G-Star RAW, YouTube