Roadster news and archive

Myntra’s ‘EORS’ saw over 2.2 million shoppers

Over 2.2 million customers purchased over nine million items during the tenth edition of Myntra’s End of Reason Sale (EORS). The fashion e-tailer also acquired 4.8 lakh new customers during the sale held from June 21 to 24, 2019. Myntra’s sales jumped three times during the sale event over a normal day with the etailer registering over 7,100...

Retail

Myntra shuts down Mango, Roadster stores in Mumbai, Bangalore

Myntra has shut a Mango store in Mumbai and a flagship store of private brand Roadster in Bangalore. These stores had marked the company’s high-profile entry into brick-and-mortar space. As per reports, the closure was because these outlets were making losses and sales were weak compared to rentals. Myntra had charted out plans barely nine...

Retail

Amazon, Flipkart’s private labels to face challenges with new e-com guidelines

The private label businesses of Amazon and Walmart-owned Flipkart may come under regulatory lens, following fresh guidelines issued to e-commerce companies. The government's directive prohibits entities with equity participation in e-commerce marketplaces from selling products on its platform. The norms highlight how other sellers, who aren't...

Retail

Private labels drive Myntra’s growth story forward

When Myntra CEO Ananth Narayanan had put forth his private label game plan, one couldn’t have imagined the idea could augur so well. With close to 13 in-house brands, owned and distributed by Myntra, Myntra Fashion Brands (MFB) is now looking at positive growth ahead. MFB is a Rs 2,000-crore gross sales run rate segment, which accounts for about...

Retail

Myntra banks on Roadster to boost its private labels

Myntra is harnesses its private brands to turn profitable, and is banking on its successful label Roadster to lead the way. Early this year, Ananth Narayanan, the CEO of Myntra, forged a plan that would see Myntra’s private label business, Myntra Fashion Brands, become the driving force behind profitability. Roadster was priced affordably,...

Fashion

Roadster teams up to launch Fast & Furious tees

Now Fast & Furious 8 is being featured on Roadster’s tees, tops, shirts and denims. With over 120 designs on offer, the collection offers an array of options for men and women. Roadster is an outdoor lifestyle brand belonging to Myntra. Roadster engages with audiences and offers unique promotions. Fans in India can literally flaunt the film on...

Retail

Roadster teams up with MotoGP for biker clothing

Roadster, Myntra’s top selling outdoor lifestyle brand, has entered into an exclusive collaboration with MotoGP. MotoGP is the world’s premier motorcycling championship and pinnacle of two-wheeled motorsport. The Roadster MotoGP collection includes an inspirational and functional range of jackets, denims, shirts and T-shirts for bikers. The...

Fashion Featured

Plus-size clothing brands see new business proposition

Globally, plus-size clothing is not a recent phenomenon and now the concept is gaining momentum in India with many apparel labels and retailers realising the potential of this segment. Earlier, healthy people in the country found it difficult to find clothing suited to their body-types, now with brands and retailers like Alto Moda, Biba, Pluss,...

Apparel

Ranveer Singh to endorse Myntra’s Roadster

After signing Ogilvy India Worldwide to manage its own fashion brand, leading e-commerce player Myntra has roped in Bollywood star Ranveer Singh to endorse its in-house range of casual wear, Roadster. Roadster is the first among ten in-house labels that Myntra is planning to treat as standalone brand, which will be sold on other sites as well as...