PrettySecrets news and archive

PrettySecrets opens flagship store in Delhi's Rajouri Garden

PrettySecrets, the leading fashion lingerie brand has opened a flagship store at Rajouri Garden, New Delhi. It’s the first flagship store with an experiential set up at par with international brands, wherein the customers will get to experience PrettySecrets life in the store with the young and fun vibe. With a sprawling space of 2000 sq ft....

Retail

PrettySecrets looks to double EBOs

Online fashion lingerie brand PrettySecrets is planning to more than double its offline retail distribution to over 30 EBOs. The brand, which started out with an e-store in 2012, at present has 25 EBOs across cities like Mumbai, Imphal, Surat, Ludhiana, Jalandhar, Baroda, Raipur, Goa, Dhanbad, Chennai, Hyderabad, Naharlagun, Trivandrum,...

Retail

PrettySecrets gets a boost on Myntra's platform with 'Accelerator Program'

Homegrown lingerie brand PrettySecrets will now be available on Myntra, Flipkart and Jabong. The brand has tied up with Myntra to be a part of Myntra’s Brand Accelerator Program. PrettySecrets has seen a month on month growth of over 80 per cent on Myntra as compared to last year’s EORS on Myntra. This year, PrettySecrets has grown by 110 per...

Retail

PrettySecrets to venture into brick and mortar mode, open 300 stores by 2019

PrettySecrets plans to boost retail network with new stores through the franchise route and is aiming for 300 stores by 2019. Its current average store size is approximately 550 sq. ft., however, the brand’s future stores will range between 450 and 500 sq. ft. PrettySecrets which began as an online brand, decided to take the offline road early...

Business

Lingerie portals eye funding boost for further growth

With homegrown labels, online platforms and existing foreign labels offering wide choice for today’s New Age woman, the lingerie segment in India is witnessing a positive growth. Platforms like Zivame and PrettySecrets are looking for fresh funding to boost the business as they expand their offerings with private labels. Zivame aims to raise...

Fashion

Now apparel exporters launch own labels

Indian apparel exporters, who have been exporting to the likes of Calvin Klein or Clarks brands, are launching their own labels in the domestic market. They are building upon their expertise and experience to cater the growing number of consumers seeking luxury clothing, without bothering too much about the costs involved. Now apparel exporters...

Apparel

PrettySecrets gets funding from Indian Angel Network

PrettySecrets an online brand of intimate wear has got funding from Indian Angel Network, Harvard Angels & Orios Venture Partners to scale up business. This round of funding was led by Rehan Yar Khan a member of Indain Angel Network and Farooq Oomerbhoy, FAO Ventures along with Harvard Angels and Orios Venture Partners. The investment also has...