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Retail

Wildcraft ropes in UK’s Dalziel & Pow for new store concept

Bangalore-headquartered retail chain Wildcraft has brought UK-based design group Dalziel & Pow on board to create a new store concept to woo Indian customers towards outdoor sports. Launched in 1990, the company recently unveiled a new brand identity, product range and marketing strategy as part of its plan to build the Indian outdoor segment....

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