Cover Story news and archive

Cover Story, Karl Lagerfeld team up to roll out special edition

Cover Story, the fast fashion brand owned by Kishore Biyani’s Future Style Lab, has partnered German fashion brand Karl Lagerfeld to roll out its first premium special edition collection of women’s ready-to-wear apparel and accessories in India. The aim is to drive growth for Cover Story. As a part of this partnership, Cover Story will open...

BusinessPress Release

Cover Story Expands its Retail Footprint with The Second Store in Bangalore!

Bangalore, April 2019: Cover Story, a fast fashion brand for women by Future Style Lab, will be launching its new store at Phoenix Market City, Whitefield Road, Bangalore. This is Cover Story’s 2nd store in Bangalore and 28th exclusive store in India, with an existing presence across Mumbai, Delhi NCR, Bangalore, Surat, Pune, Kolkata, Chennai,...

Retail

Cover Story to launch second flagship in NCR

Cover Story, a fast fashion brand for women by Future Style Lab, is ready to launch its flagship at Noida’s Mall Of India. The store spread over 1,420 sq. ft will be amidst other top fashion brands. The sprawling area is an apt location for Cover Story with its state-of-the-art workspaces, retail havens, entertainment zone, F&B options and...

Retail

FLF plans to add more Brand Factory, Central stores across India

Future Group is planning to launch around 200 Brand Factory stores in the coming years. Future Lifestyle Fashion (FLF) will open in airports across Goa, Lucknow, Bhubaneswar, Guwahati, Chennai and Chandigarh. The Goa store will be spread over 10,000 sq ft and others will be of 4000 sq ft. But the price of products will be the same as elsewhere....

Retail

Future Retail’s brand ‘Cover Story’ to add work-wear to its range

Future Retail’s fast fashion brand Cover Story is expanding into workwear as it continues to expand omni-channel retail. The brand is taking inspiration from work wear for its recent social media posts. Smart outfits with slogans such as “Act like a lady, think like a boss” and “Work hard, play it cool” appear to be testing the water for the...

Retail

Cover Story opens flagship store in Gurgaon

Future Lifestyle Fashion-owned flagship fashion store Cover Story, launched a store at Gurgaon. The store, is spread across 2000 sq. ft and is located on the ground floor at Ambience Mall. The new Cover Story store houses latest Spring-Summer ‘18 collection for India, which is designed at the creative headquarters called the 'Style Lab' in...

Retail

Kishore Biyani will launch high-end Cover Story EBO next month

Kishore Biyani-led Future Group is all set to take on high-end global brands such as Zara and H&M head on with the launch of its first EBO for women’s fast fashion brand ‘Cover Story’. The launch will take place in Mumbai’s Infinity Mall next month. The brand was soft-launched earlier this month at select Central stores in a shop-in-shop format....