Max Fashions news and archive

Max Fashion joins NGOs to donate clothes for children

Max Fashion has partnered NGOs to run a clothing donation initiative. The brand will encourage customers to donate clothing which will be passed along to those who need it. For this initiative Max Fashion has collaborated with organisations including Hope Foundation, Rotary Club, and Voice of World. Max Fashion has around 300 brick-and-mortar...

Retail

Max Fashion targets having 500 stores by 2022

Max Fashion is looking to scale up retail and touch 500 store mark by 2022. Each of these stores will be spread over 10,000 sq ft to 14,000 sq ft. Right now there are some 300 stores in over Indian 100 cities. The brand hopes to sell 100 million units of apparel this fiscal and wants to be India’s first billion-dollar brand by 2022. The brand...

Retail

Max Fashions to open 50 stores in three months

Landmark Group’s apparel brand Max Fashions is looking to open another 50 brick and mortar stores in 20 new Indian cities in upcoming three months. The fashion retailer has strengthened its retail presence with the opening of its fourth store in Bhubaneswar, Odisha. The new store is located in DN Regalia in Patrapada offers clothing, accessories...

Retail

Brick and mortar retailers unfazed by competition from etailers

Online shopping may have caught on but Indian retail chains are undeterred. Future Group for example plans to add 15 new Central stores. Shoppers Stop is planning to open four new stores this year. The new stores will have designated shop-in-shops for private brands to provide a luxe experience. The chain is targeting seven to eight per cent...

Apparel

Max clocks in Rs 1000, crores in sales

Lifestyle International’s value fashion retail chain Max has crossed the Rs 1,000-crore sales mark in FY ’14. This makes it India’s fastest growing apparel brand to hit the mark after it entered less than a decade ago. Max's revenue grew double the pace of its other formats – the eponymous department store chain and the home furnishings format...

Apparel

Max's Hariharan bags 'CEO of the Year' award

Ramanathan Hariharan, CEO of Max, the leading value fashion brand, has bagged the coveted ‘Retail CEO of the Year’ award at the 2014 Arabian Business Indian CEO Awards. The awards ceremony took place at the Westin Hotel in Dubai and was held to celebrate the achievements of Indians throughout the Gulf. The award recognized Max's achievements in...