Freecultr news and archive

Arvind acquires ecom company Freecultr

Arvind Internet has acquired private label e-commerce company Freecultr. Arvind Internet is the online arm of the textile manufacturer and flagship company Arvind. Freecultr is a lifestyle apparel brand started in 2011. Arvind Internet, established in 2013, is a hybrid start-up of tech and fashion, with its headquarters in Bangalore and a...

Retail

Textile major Arvind may acquire e-commerce site Freecultr

Textile major Arvind and e-commerce site Freecultr are supposed to team up. It is believed that Arvind Internet will acquire Freecultr. With this deal, Freecultr will become the latest brick-and-mortar store operator to snap up troubled online ventures. Freecultr was started as an online fashion brand in 2011 and recently launched a new digital...

Fashion

Freecultr to offer movie-inspired merchandise

Online T-shirt design and sales platform Freecultr backed by Sequoia Capital has partnered Yash Raj Films. The tie-up would see the former offering merchandise inspired by the latter’s films. The company also retails its range through eight franchise-run stores. The Gurgaon-based apparel and e-commerce website is also looking at raising funds to...

Apparel

Freecultr bags award for digital innovation

Lifestyle brand, Freecultr has bagged an award for innovation in retail at ‘Asia Retail Congress 2014’, held recently in Mumbai. The awards included ‘Top 50 Retail Professionals of India’ and ‘Most Innovative Retail Concept’ for the proprietary Touch Screen App, TapShop, created by the company. Having launched in 2011, purely focusing...

Apparel

Freecultr opens exclusive store in Chandigarh

Freecultr has opened a new store at Elante Mall in Chandigarh, bringing the online shopping experience on to the offline space. The store aims to develop a connection between its customers and the retail brand, its products and brand culture. Customers can touch and feel the quality of the products, try them on to understand their best fit and...

Apparel

Freecultr to open brick and mortar stores

Freecultr plans to launch stores to provide the magic of the online shopping experience direct to customers, offline. The stores are being planned in DLF Place and Kamala Nagar in New Delhi, VR Surat in Surat and Elante Mall in Chandigarh. Having launched operations in 2011, purely as an e-commerce platform, now the company wants to use the...

Apparel

Apparel brand Freecultr unveils online portal

Freecultr has started online retail for its new and full range of lifestyle apparel and accessories. It features casual tees, polos, tunics, sweaters, shorts, cardigans, denims, pants, footwear and accessories for both men and women. Keeping in mind the demand for e-shopping, the company decided to make the international styles available at...

Apparel

Freecultr, Lecoanet Hemant team up for new collection

The Fashion Freedom Project by Freecultr delivers innovative design collaborations leading to commercial concepts that benefit its consumers. In the first series of its collaborations, designer Lecoanet Hemant has designed a capsule collection targeted at a wider audience and delivered at affordable price points with perfect fits. “This...

Apparel

Freecultr's CEO Sujal Shah quits

Gurgaon-based Lifestyle and apparel e-commerce venture, Freecultr’s co-founder and CEO, Sujal Shah has put in his papers to pursue interests in getting global brands to India. Sandeep Singh, COO and Co-founder of the company has now taken charge in his place. Recently, Freecultr opened ‘digital pop-out concept store’ in Delhi. As per a company...

Apparel

Shivan and Narresh bikinis now on Freecultr

Resort wear designers Shivan and Narresh have tied up with online retail outlet Freecultr to introduce a new line of affordable resort wear. The duo’s trademark bikinis, maillots and cover-ups have hit a whole new price range (Rs 2,000 to Rs 3,999), much lower than their baseline rate of Rs 8,000. With a mission to bridge the gap in the resort...

Apparel

Freecultr the official clothing partner for KKR

Through a partnership and licensing deal signed recently between Freecultr and Kolkata Night Riders (KKR), the former has been chosen as the official casual clothing partner. They have developed the team’s travel polos and a range of apparels to be available globally from the beginning of the 2012 IPL season. KKR has selected Freecultr to...