Reebok India news and archive

Reebok India opens new ‘Fit Hub’ store in Chandigarh

In its zest to penetrate deeper in northern India, Reebok India has set up a new store in Chandiargh . The brand is trying to tap the large potential in women’s wear in active and fitness wear. It is for this very reason that Reebok India chose cinestar Kangana Ranaut over John Abraham, as the company's brand ambassador in March this year. If...

Apparel

Reebok reworks mass brand image

After roping in Bollywood star and fitness icon John Abraham as its brand ambassador, Reebok is all set to change the way it is perceived in India. Reebok is now working on a strategy to rebuild its image as a premium brand while expanding its ‘Fit Hub’ concept retail stores. By roping in Abraham, the brand is positioning itself as one stop shop...

Apparel

Court files charges against ex-Reebok India MD, CFO

A local court has framed charges against all the accused in the alleged Reebok India scam. Former senior officials, including Managing Director Subhinder Singh Prem and Chief Financial Officer Vishnu Bhagat, have been made main accused in the case. Three other officials, including general manager Prashant Bhatnagar, Sanjeev Mishra and Surakshit...

Apparel

SFIO accuses Reebok of delaying probe

Officials of the Serious Fraud Investigation Office (SFIO) have said Reebok India was causing a delay in its probe against two top former Reebok employees for alleged financial irregularities and fraud. While SFIO is almost through with the probe, it needs the audited accounts from the company for 2011 to substantiate its claims in the...