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River Island merchandise now on Jabong

By FashionUnited

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River Island, the renowned British high-street brand known for its on-trend and accessible designs, has entered India through Jabong.com. The

brand has unveiled its Spring/Summer 2014 women’s and men’s wear collection for Indian consumers. The collection with 300 designs is available on Jabong from this month. River Island offers complete head-to-toe look, including party wear, denims, statement shoes, bags and accessories for both men and women.

This season, the River Island men’s wear collection offers a diverse range of staples and fashion forward pieces like modern fabrications, sportswear and 90s minimal contrasted with retro accessories, luxe detailing and smart separates. River Island women’s wear collection is a fusion of relaxed daywear and chic nightwear across all trends. Subtle colour palettes of pastels and monochromes are blended with bursts of bright colours.

Global fashion brands are playing a vital role in the current development of India’s e-commerce sector, as online retail platforms seek to differentiate themselves on factors other than price. Jabong has also added UK’s Blue Saint, along with Spain's Mango to its catalogue of more than 1,000 brands last week.

Jabong
River Island