Wrogn news and archive

Single ropes in Ranbir Kapoor as its brand ambassador

Bollywood star Ranbir Kapoor has signed up as the brand ambassador for men’s wear brand Single. The is brand from fashion retailer Universal Sportsbiz offers T-shirt styles such as typo tees, omber, tie and dye and pop color tees, denims, joggers, shorts and easy casual shirts. The target is young men who like to look their best without trying...

Retail

Wrogn to open more outlets

Wrogn, the men’s fashion label curated and endorsed by cricket team captain Virat Kohli, has 16 physical stores across the country. The aim is now to have around 200 outlets in the next three years. The company is focusing on a multichannel approach that will let its customers have a smooth shopping experience. Wrogn, launched in 2014, is a...

Retail

Wrogn looking to spread retail with 50 new EBOs by 2018

USPL Group’s youth fashion brand, Wrogn, is looking to spread out across India with more EBOs. The brand plans to strengthen its store presence by increasing to 50 stores by 2018. Most of the expansion will focus on North Indian cities. Of the 50 EBOs, 18-20 stores are to open by end of current fiscal. Focusing in North India, Wrogn’s upcoming...

Retail

Anjana Reddy looks to scale up Wrogn, Imara’s retail

Anjana Reddy the creator of celebrity fashion labels Wrogn and Imara is looking to make it a Rs 500 crores business by 2019. These are youth-focused aspirational brands. Reddy is the founder of Universal Sportsbiz and an entrepreneur who runs businesses valued at Rs 61 crores. Wrogn is promoted by Virat Kohli and designed to attract young men,...

Retail

Jabong adds Virat Kohli’s brand Wrogn

Men’s fashion brand Wrogn is now being retailed by fashion etailer Jabong. Wrogn is co-owned by Virat Kohli. Jabong has introduced a good number of fashion and sports brands in India in the past as well including Topshop, Topman, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps. Wrogn, launched in 2014, is a breakaway...

Retail

Nothing Wrogn with the newly opened fashion store in Hyderabad

The newly opened Wrogn store, the first physical store after it decided to break out of its online and SIS retailing, at Hyderabad’s Forum Mall has a different twist. It is designed in a way to make people notice it immediately. The store has been designed by Restore and follows the philosophy of ‘Question Everything’. This is implemented...

Retail

Cricketer Virat Kohli bats for his second store Wrogn in Mumbai

It is not just cricket that Virat Kohli is passionate about. Clothes are his other love as is evident by the venture that he has launched called ‘Wrogn’. Curated by Kohli and founded by Universal Sportsbiz (USPL), the brand made its debut in Mumbai, becoming the second standalone store after one in Hyderabad. Plans are on for one in Delhi soon....

Retail

WROGN eyes retail expansion through exclusive stores

‘WROGN’, a fashion brand targeted at the young, plans to expand its reach by opening exclusive retail outlets in metros, while perking up presence in other points of sales. The brand is co-owned by current cricket test captain Virat Kohli and Universal Sportsbiz. In the ongoing fiscal, the brand will open five exclusive outlets at places...