Modest Fashion news and archive

Lanuuk launches into activewear

Luxury modest fashion brand Lanuuk has unveiled its debut sportswear collection, offering premium activewear that provides “modest coverage without compromising on fashion and functionality”. Lanuuk Athletic has been designed to bring “variety and versatility to the modest activewear industry,” explains the brand, after founders Ayesha Mahomed...

Retail

The Reflective launches online marketplace for modest fashion

No doubt, shopping for clothes can be a daunting experience, especially for women when current styles and trends are too revealing - not everyone likes to flaunt everything all the time and in many cases - at the office for example - it may simply be inappropriate. Long considered a faith-based choice, modest fashion is gaining in popularity,...

Fashion |Interview Featured

Modest fashion brand Les the Brand: "We provide the ingredients to look stylish yet modest"

In an era of crop tops, the return of low rise jeans and generally barely there clothing trends, where do you even start looking for stylish covering clothes? Newcomer to the market Les the Brand has been hard at work for almost a year and has already managed to build a large community, but founders Leyla Mazouz and Esma Hmadouch are dreaming...

Fashion Featured

Morocco Fashion Week highlights the talents of the Arab world

While being a field of inspiration for many French designers, Morocco is now also setting up its own Fashion Week. The second edition took place on March 10 and 11, 2023, in Marrakech. The cosmopolitan event offered visibility to 17 designers, with the intention to make the Arab creations shine beyond the borders of their country. The event...

Fashion

'Change the game': supermodel Halima Aden reinvents modest fashion

Istanbul - Halima Aden, the first supermodel to wear a hijab and pose in a burkini, has ripped up her lucrative contracts in an industry she feels lacks “basic human respect” and entered the world of modest fashion design instead. For the Somali-American who was born in a refugee camp in Kenya, it was a matter of preserving her self-worth and...

Fashion

Farfetch unveils Ramadan capsule collection with 30 designers

Farfetch has unveiled a new capsule collection for Ramadan featuring exclusives from 30 Middle Eastern and international designers. The edit places a spotlight on modest wear and features more than 200 exclusive styles from designers including Oscar de la Renta, J.W. Anderson, Marchesa, Carolina Herrera, Tory Burch and Dion Lee, as well as...

Fashion

Haute couture abayas on the runways of rare Saudi fashion show

Donning chic neck-to-toe abayas, models saunter in high heels around a swimming pool in a glitter-filled fashion show staged in the unlikeliest of places: Saudi Arabia. Haute couture displays are rare in the deeply conservative Muslim kingdom and have usually been restricted to women or avoided female models altogether -- one even displayed...

Video

Nike launches modest fashion swimwear with 'Nike Victory Swim'

The Nike Victory Swim collection has been developed so that athletes have all the freedom of movement they have with other swimsuits, but the body remains covered. The collection consists of the Full-Coverage Swimsuit, Swim Hijab, Swim Tunic top and Swim leggings, according to the press release. The inspiration for the collection came from the...

Video

Halima Aden discusses celebrating individuality at NYFW Talks

Halima Aden, American fashion model, sits down for "The Talks at NYFW" in a discussion titled "The New Face of Fashion". Aden is a Humanitarian and the first muslim woman in a burkini on Sports Illustrated, breaking boundaries for inclusivity of modest fashion. In this talk, Aden discusses her experiences in fashion and the modelling industry,...

Fashion Featured

Torino Fashion Week: A format fusing talent and business opportunities

Turin seems to have found the recipe for bringing a packed fashion week schedule to life, one that attracts abundant creativity and a multitude of companies. Earlier this month the Piedmont capital opened its doors to an international fashion week that makes way for the creativity and talent of designers from all over the world. Torino Fashion...

Fashion

In first, Sports Illustrated will feature burkini-clad model

Sports Illustrated's annual swimsuit issue, best known for its racy covers of scantily clad bikini models, will feature for the first time a Muslim model wearing a hijab and burkini, the magazine said Monday. Somali-American model Halima Aden's rookie spread will be set in Kenya, where she born in a refugee camp and lived until the age of seven....

BusinessFeatured

Why The Modist has secured investments from Farfetch, Nicola Bulgari and Vaultier7

BACKGROUND Modest e-tailer The Modist has received strategic investments from Farfetch and Annabel Investment Holding, the private equity company of Nicola Bulgari, Vice-chairman of jeweler Bulgari Group. The announcement comes less than a year after The Modist secured 15 million US dollars (approximately 11 million pounds) in a funding round...