Aditya Birla Fashion & Retail news and archive

Forever 21 to continue in India retail despite odds

Stores of the brand Forever 21 in India will not be impacted in any way by the restructuring underway in the United States, says Aditya Birla Fashion and Retail, which runs Forever 21 in India as a franchise operation. However, Aditya Birla Fashion and Retail may downsize the brand’s stores, cut costs and focus on opening new but smaller stores...

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‘We are the largest linen producer in India’: Aditya Birla Fashion & Retail

Linen is a designers’ delight because of its matchless properties. However, in India it is still considered a niche, elite fabric and consumption is low as the vast majority still don’t use it. Linen is basically a stem fibre, it wrinkles very easily. The important property of linen is its comfort. It absorbs moisture 20 times more than its...