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Chanel was most active luxury brand on China’s WeChat in 2022

By the end of 2022, Chinese social media platform WeChat had garnered around 1.31 billion monthly users, according to Statista. A figure that came surprisingly close to the country’s 1.4 billion population, putting a definitive spotlight on the app’s expansive user base. Its presence in the region means it is an important site for brands,...

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