Wildcraft news and archive

Wildcraft betting high on its apparels business

Wildcraft, the brand best known for its backpacks and adventure gears, is planning to double sales and touch Rs 1,000 crores by 2020. Wildcraft, the brand that makes backpacks, rucksacks, camping and hiking equipment, among others, entered the footwear and clothing segment two-and-a-half years ago. The new segments is contributing significantly...

Retail

Wildcraft, Chumbak design products for Indian sensibilities

Many Indian entrepreneurs are bucking the trend of selling purely western products. Instead they are designing for Indian sensibilities. This new generation of entrepreneurs include Wildcraft, Chumbak, iD Fresh Food and Chai Point. Wildcraft, which makes outdoor gear and apparel, decided to keep the Indian needs in mind when designing their...

Retail

Wildcraft ropes in UK’s Dalziel & Pow for new store concept

Bangalore-headquartered retail chain Wildcraft has brought UK-based design group Dalziel & Pow on board to create a new store concept to woo Indian customers towards outdoor sports. Launched in 1990, the company recently unveiled a new brand identity, product range and marketing strategy as part of its plan to build the Indian outdoor segment....

Fashion

Wildcraft unveils new brand identity to boost outdoor segment

One of India’s fastest growing outdoor brand Wildcraft has unveiled a new identity, product range and marketing strategy as a part of its strategy to build the Indian outdoor segment. The brand’s revitalized presence include: new logo and theme alongside new additions to its product portfolio. Wildcraft’s leadership believes that the fresh...

Fashion

Fitness conscious India boost active wear segment

With people taking to active lifestyle to remain fit, active wear segment in India is on a growth track. Big sports brands like Adidas, Puma, Nike and Reebok have taken note of this change and turned to be sports lifestyle brands in India. While the segment’s focus has been more on men’scategory, the women’s category is seeing rapid growth. With...

Fashion

Wildcraft plans retail expansion, eyeing 65 percent growth

With a compounded annual growth of 82 percent from 2007 to 2012, Wildcraft, the popular Indian outdoor apparel, equipment and footwear brand, crossed the Rs 100 crores mark last year. “This year, we are growing at 65 percent and plan to sell 10 lakh pieces. We aim to be a Rs 500 crores company by 2015,” says Gaurav Dublish, Director, Wildcraft....