Adore Me news and archive

Victoria’s Secret completes acquisition of intimates brand Adore Me

Victoria’s Secret & Co. (VS&Co) has completed the acquisition of 100 percent of Adore Me, Inc., a digitally-native intimates brand. The company said that this acquisition creates meaningful sales and profit upside opportunities for VS&Co, including the opportunity to leverage Adore Me’s expertise and technology to continue to improve the...

BusinessFeatured

Victoria's Secret to acquire intimates brand Adore Me for 400 million dollars

Victoria’s Secret & Co has signed a definitive agreement to acquire 100 percent of Adore Me, a digitally-native intimates brand. Victoria’s Secret said in a statement that the transaction includes an initial upfront 400 million dollar cash payment and further cash consideration, a portion of which is fixed and a portion of which is based on the...

Business

Adore Me launches marketplace for sustainable brand partners

Lingerie brand Adore Me has revealed its new marketplace, Sustainabl.com, dedicated to sustainable brand partners. Developed in partnership with Ecofashion Corp and Commonshare, the platform will feature the Shine Index, a rating system that allows customers to view how sustainable an item is. Sustainabl’s purpose, Adore Me said in a release, is...

Business

How a disruptive DTC lingerie brand became a tech power player

Adore Me, an American online lingerie brand that was a pioneer in sizing inclusivity, is becoming a technology-first platform and category power player. Founded in 2011, Adore Me is a disruptive online lingerie startup, selling direct to consumer and serving women of all sizes and budgets. The company is hoping to transform the way people shop...

Business

Adore Me launches technology brand for operating platform

Lingerie label Adore Me has introduced a new technology group, Adore Me Tech, developed to build upon the Adore Me Operating Platform. Considering themselves both a data-driven technology brand and a lingerie brand, Adore Me stated that it follows a belief that “technology must be embedded into any and every business function”. The Adore Me Tech...

Fashion

Adore Me partners with American Cancer Society

Lingerie brand Adore Me has partnered with the American Cancer Society in honour of Breast Cancer Awareness Month. The partnership aims to raise awareness on the importance of getting screened. During the pandemic there was a 60 percent decrease in the rate of annual breast cancer screenings, and as a result there is projected to be a massive...

Business

Adore Me announces launch in China

New York - U.S.-based e-commerce lingerie startup Adore Me has announced that they have officially started expanding into China. The brand has built a strong presence in the American market and experienced a rapid growth since its launch in 2012, with revenues growing from 760,000 GBP in 2012 to over 76 million GBP in 2017. Adore Me is ranked...