Citrus: Expects to register 40 percent growth

Expecting the festive season to be positive for business, Hitesh Jain, Director Aryan Clothing Company says, “The economy may be slow but buying will pick up during Ramzan and Diwali. Festive buying will never stop. Summer was average, so

we are hoping for a positive season ahead.” The company has registered 30 to 35 percent growth in bookings and looking at an overall growth of 40 percent.

Positive about winter bookings

Citrus was launched in 2001 aimed at men in the age bracket 18 to 60 years. The company has four factories and has already started winter bookings in Punjab, J&K and Himachal Pradesh. “They are humming along nicely. Since we are a new brand there, we have got a positive response. We have just completed our Chennai bookings. We are a strong brand in Kerala,” adds Jain. The target mainly is A category family stores. The brand is retailed through 450 MBOs and wants to enter Gujarat next.

Brand collections & what’s new

The brand collection includes high fashion casual trousers with belts and lots of accessories. “In shirts, we have linen and a lot of party wear and casual shirts with detailings. We will have denims probably by summer of 2014. These will be subtle fashion. We will have low waist narrow fit and a semi comfort fit denims between Rs 1,095 to Rs 1,500,” tells Jain.

For winter ‘13, the brand’s casual trousers have used only mill-made fabrics. “We have used Chinese fabrics, fancy colours. We make 25 percent overdyes apart from pastel and bright and earthy shades. This season coloured trousers are in—rust, browns, gold, khakis. In shirts, we play with accessories, detailing on plackets, trim fabrics and checks. Right now prints are also in apart from party wear fabrics,” Jain sums up.