Remanika plans a bigger retail footprint in two years

Remanika, the popular women’s brand, is out to spread its presence across the country by increasing the points of sales to 300 in the next two years. It’s also looking at a growth target of 15 to 20 percent next fiscal. And Jalaj Kakkar, CEO,

Remanika Apparels is very optimistic about the times ahead. “As the old saying goes: ‘retail means details’,” he says, adding, “One has to keep a tap on their supply chain including logistics, transportation, RTV of old stock, reconciliations and so on. Challenges are faced every day and one has to be quick to decide as any delay in decision making makes the junior staff anxious.” He feels the most important aspect of apparel business is quality control and visual display of merchandise, these are major challenges of any homegrown brand when compared with a multinational brand.

Launched in 1996 by Seema Kakkar, the name Remanika was inspired from a Sanskrit word which means beautiful, charming and pleasing. “Our target audience is the independent women who have perfected the art of balancing between their homes and career. Our audience is between 18 to 35 years and varies from working women, homemakers, models, film stars, college girls and the likes,” explains Kakkar.

Talking about how Remanika was an instant hit with the women, Kakkar says, “The brand was incepted at a time when there was dearth of good party wear and fashion clothing. The brand fitted beautifully into that space and carved a niche for itself. More than affordability, it was the styling and designs which set us apart. Needless to say, there were many hurdles but they proved to be an opportunity to plant our feet firmly in the industry. It’s been a thrilling albeit challenging ride so far.”

The brand’s current portfolio includes capris, dresses, T-shirts, tops, tunics, jackets, leggings, pants, shirts, shorts, shrugs, skirts, spaghettis and sweaters among others.

Remanika is part of the most large format stores such as Pantaloons, Shoppers stop, Lifestyle, Central and Westside. It also owns exclusive brand outlets in all major cities such Mumbai, Bangalore, Hyderabad, Ahmedabad, Pune and Surat. Talking about their online presence, Kakkar says, Remanika is on almost 15 e-commerce sites. “We have achieved nearly two percent sales turnover through e-commerce and this year, the target is to 4-5 percent.”