Spykar to boost non-denim business

After witnessing a positive season, Spykar is looking forward to increasing bookings for Spring/Season by at least 15-18 percent. “Spykar aims to sustain itself as a premium fashion brand, providing complete casual dressing for an individual’s fashion needs. The brand has evolved with the

youth and stayed relevant to them. And pricing is one of our major strengths,” explains Sanjay Vakharia, Director Marketing, Spykar Lifestyles.

The

company is now planning to give a big push to its non-denim business. With a turnover of Rs 350 crores at retail prices, Spykar is expecting to touch over Rs 500 crores in the next two years.

Expanding non-denim portfolio

Brand Spykar is sold through 254 exclusive franchise outlets. In the next three years, the company plans to have 400 outlets. The range is also available in some 1,200 MBOs across India. “We will look to expand as the opportunity arises. We were one of the first brands to move to Tier II, III markets seven years ago. And we are one of the first brands to step into Tier IV markets. We are expanding as per our plans,” states Vakharia.

Talking about e-commerce, he says, “Consumers will buy clothes online if they are accustomed to a brand. Indeed experimentation can’t happen over the net. There are touch, feel and fit issues. As of now, we are selling through Myntra, Jabong etc.”

Spykar was launched in 1992, when Prasad Pabrekar ventured into fashion apparel and accessories to make use of his vast knowledge in processing of denim garments. Spykar has always strived to produce a product, which has a global appeal. The company experiments a great deal on styles and always strives to give something fresh to its consumers.