Duke’s latest agenda is to increase EBO count
By FashionUnited
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Duke’s
The brand is present in some 300 EBOs and a mix of consignment (70) and paid-up (230) retail network. “In consignment, we have company-owned and franchisees. By March 2013, we may have 50 more EBOs. These will be in Tier II and III cities. We are increasing our presence in metros mostly in the north and east. Right now we are expanding in the south,” states Jain.
The brand has 11 stores in Hyderabad and Secunderabad and is increasing its store count in Karnataka. It has EBOs in Punjab, Haryana, Himachal, J&K, Delhi, Uttarakhand and some cities of UP like Kanpur, Allahabad, Lucknow, and Varanasi. In Bihar and Jharkhand, it enjoys an extensive presence through 60 EBOs. “We are also present in Metro Cash and Carry, Carrefour, Bharti Wal-Mart and Reliance Trends. About 40 percent sales come from EBOs and large formats contribute about 12 percent. The rest comes from MBOs. About one and a half percent come comes from e-retailing. We have our portal and are doing good numbers through e-retailing. We have tied up with some third parties too,” Jain adds.