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Pepe Jeans eyeing 200 stores by 2014

By FashionUnited

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Fashion

With a long history of success behind it, Pepe Jeans London has unveiled its Autumn/Winter range for the Indian market and is ready with its Spring/Summer 2014 offerings. The brand’s long term retail plans include opening 200 exclusive outlets by 2014. Brand Pepe is aimed

at the youth and everyone who is young at heart. “There are no target groups, only mentality groups. Pepe is an international, fashionable, premium jeans and casual wear brand,” opines Neha Shah, Marketing Manager, Pepe Jeans London.

Pepe’s
offering for the seasons ahead


“It’s not every day that a block-rocking fashion brand turns 40. So, to celebrate this major milestone in the history of Pepe Jeans, it has unveiled its most directional women’s and men’s wear collection to date. London-led hipster looks take the spotlight alongside a trend-led reappraisal of the folk trend and a super-sharp interpretation of the rock-chic aesthetic. Dark green tones, mid-blues, burgundy and mustard make up the colour palette,” explains Shah elaborating on the offerings for Autumn/Winter.

The range also includes oversized graphic print T-shirts, slogan sweatshirts and shirts paired with denims to create a street wear-inspired look. The materials used are raw denim, plaids, cotton poplin, cotton voile, eyelet, ticking stripes, and chambray. Pepe Jeans being a complete lifestyle brand offers a huge variety of products in casual clothing. Its portfolio includes shirts, T-shirts, flat-knits, sweaters, sweat-shirts, and jackets in tops and a wide variety in denims, corduroys, cargos and shorts in bottoms. Complimenting this range are accessories that includes bags, wallets, caps, etc.

For Spring/Summer ’14, Pepe has a runway-inspired mix of colour-soaked silhouettes, detail-rich designs and print-led looks for women. Oversized floral prints, bold stripes and bright pops of orange, green, blue and silver are set against a palette of navy blue and tiered tones of white. For men, it has a trend-led compendium of detail-rich looks. From the meticulously crafted must-haves styles of the Essentials collection and the fashion-forward silhouettes of Modern Classic to the preppy-inspired Cambridge collection and young street-inspired looks of Portobello, Pepe Jeans London has delivered its most ambitious collection.

Growing its retail network

Present in 182 EBOs, 1,000 plus MBOs and more than 100 large format stores, the brand now aims to expand its horizon by opening around 200 exclusive brand outlets by 2014. “We also plan to set up stores in cities with a population above 300,000. Currently, the brand has stores in 81 cities and aims to double the number of cities and increase its geographical footprint by opening stores in new locations within the next three years,” avers Shah.

Shah says they realize that small towns are becoming increasingly brand conscious, and therefore a number of exclusive Pepe Jeans outlets were opened in smaller towns of coastal Andhra Pradesh like Ongole, Vijaywada, Kakinada, Warrangal. Some other smaller cities like Aizwal, Barielly, Dimapur also have Pepe stores now. “We feel, the Northeast market is fast growing and has a lot of potential,” she adds. The brand is also retailed through portals like Myntra, Flipkart and Jabong.
Pepe Jeans