Crimsoune Club: Stepping up production, retail initiatives

After a successful stint within India, brand Crimsoune Club is now eyeing overseas markets. It has already started spreading its network in neighbouring countries and is participating in international fairs to boost its global presence. Next

on its target is expansion to the Middle East market in the next two years and then gradually it will step into the western market.

Increasing production for growth

Within a short span of eight years, Crimsoune Club has emerged as a major fashion brand in India. It has gradually evolved and has successfully started producing for B2C business. Best known as a casual wear brand, Crimsoune Club’s complete product range includes shirts, trousers, denims, T-shirts, shorts, jackets, pullovers, blazers and sweat shirts in men’s category and shirts, trousers, denim, leggings, jeggings, shorts, dresses/tunics, tops in women’s wear. And as a part of its expansion plan, Crimsoune Club has started working on ‘juniors’, but it is still in the development phase. The brand also has plans to go online next season. Crimsoune Club’s monthly production is 1.5 lakh units but it’s aiming to increase it by 20-30 percent in the coming years. It’s sold through 10 EBOs, over 2,000 MBOs and more than 60 LFS.

Emphasizing on the casualwear market in India, Vivek Aggarwal, Managing Director, Crimsoune Club says, “In India, people are not much into formal wear. They prefer casuals that go with their attitude. India is a huge market for casualwear that will grow substantially in the coming years.”

The brand’s all new Autumn/Winter collection is already in stores. “The range flaunts of a new line of bright colored trousers in narrow fit. This gives a completely new twist to fashion, as earlier the major focus was on upperwear. These vibrant coloured trousers, team up well with almost everything from contrast shirts to bright polo tees, casual hoodies, jackets or pullovers. This season, the spotlight is on layering and these bold trousers are best to create the ultimate look. People prefer it over denims to break the monotony and experiment with clothing. The color palette in trousers include: royal blue, rust, mustard, red, wine, tacky green, purple and several shades in khakis,” Aggarwal says.

Besides trousers there are numerous options in shirts, tees, pullovers, sweatshirts and denims for both men and women. The brand ensures that each product they make is of 100 percent genuine cotton of the best grade and they authenticate it with a hallmark tag, which can be seen on each garment. “As winters are approaching, we will soon launch the festival collection where you can find fashion blazers, casual jackets and sweaters in contemporary shades to add fun to your style,” adds Aggarwal.

On fast fashion Aggarwal says, “It is an important part of today’s apparel industry. With fast fashion in focus, Crimsoune Club has been successful in giving fresh collections every two months and refilling is done in stores every week.”