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‘Lycra Rendezvous’ focuses on innerwear and stockings

By FashionUnited

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Fashion

Invista, one of the largest integrated producers of polymers and fibers in the world, launched the first edition of Lycra Rendezvous with special focus on innerwear and stockings in New Delhi on April 17th and 18. This first of its kind event was

positioned as an industry platform bringing together brands from across Asia, Europe along with Indian retailers, fabric mills and manufacturers to discuss and explore the possibilities in the intimate apparel industry.

Elaborating
on the event, Avinash Chandra, Marketing Head-South Asia, Invista, said, “The innerwear category, including intimate apparel, shape wear and stockings, has developed significantly in the last few years in India. At Invista, we are proud to present the first ever Lycra Rendezvous event focusing on innerwear and stockings, which is designed to encourage exchange of ideas and showcasing remarkable new technologies and fashion-forward concepts in the segment.” Re-iterating its commitment to innovation in the segment, Invista showcased its latest product innovations including Lycra fiber with W Technology and Lycra Beauty fabrics. Invista also presented it innovations in legwear fibers and technologies that allow brands to combine comfort with fit and style.

Andrew Evans, MD-Invista, Sales & Service India said “Invista in India is mostly focused on the apparel industry. Our product portfolio is such that it’s more focused on the apparel business.” He went on to add that Lycra Rendezvous is an industry platform to gather together partners, interact with local brands and retailers. “The innerwear market in India is simple today, but will get complicated later and we believe it has great opportunities,” he avered.

Re-iterating its commitment to innovation in the segment, Invista showcased its latest product innovations including Lycra® fiber with W Technology and Lycra® Beauty fabrics. Lycra fiber with W Technology, or Lycra fiber T279W, has a package of enhancements that improves visual and physical fabric uniformity with an optimized luster, color-blending, and new proprietary spinning technology. Sculpting and smoothing with comfort is the essence of Lycra Beauty fabric for silhouette-enhancing garments that have the versatility to range from firm control to featherweight elegance. The innovative fabrics provide scientific foundation for essential shapewear versatility - ranging from firm control to featherweight smoothing and from understated elegance to high fashion style.

Ferax, one of the biggest hosiery manufacturers in Europe was part of the event. Also present was Golden Lady, one of the very first companies that introduced hosiery with Lycra fiber in Italian market. Since then the company has continued innovating with Lycra fiber and Golden Lady trademark has become the expression of a consistent quality and style. Another leading Italian company, Calzificio Schinelli that has been producing ladies’ hosiery since 1960, was present as well.

Agreeing that India is a very price sensitive market Evans said, “Indeed India is a price sensitive market but there is a lot of respect for quality.” Pointing out that this is the first time that they had such a significant presentation in India, Evans said this particular event was focused on the innerwear segment but they soon plan to organize a similar event focused on the denim industry. “We also plan to take the Lycra Rendezvous event beyond Delhi to other cities like Bangalore, Thirupur, Ludhiana etc, in the future,” he summed up.


INVISTA
Lycra Rendezvous