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Amazon India close to crossing 2 bn dollars sales mark

By Sujata Sachdeva

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Amazon India is close to achieving sales target of two billion dollars sales target (over Rs 12,000 crores) by the end of the current fiscal. If it is able to cross the figure then it would be the fastest e-tailer in the country to cross this mark. Snapdeal passed this milestone a few weeks ago however, Amazon India will take less than half the time taken by Delhi-based Snapdeal, which had to wait for more than four years. Leading portal Flipkart took almost seven years to do so.

Posing tough competition to home-grown etailers, Amazon’s India arm is all set to welcome the New Year with exclusive fashion portal and new offerings. The US-based e-tailing launched as many as 24 new stores, took its product offerings to 19 million, and grew its total seller base to 16,000 in 2014. In its second year of India operations, the company made in-roads into the Tier II and Tier III towns emerging as the first choice of customers shopping online. It was also able to increase response from mobile application which increased almost 50 percent during the year.

The company is also inking exclusive partnerships with clothing brands while refining its product assortment. Last month, Amazon said that it will sell Future Group’s fashion brands such as Indigo Nation and John Miller on its site. During its festive sale season, Amazon India reported a five-fold jump in sales of ethnic wear and an eight-fold jump in sales of kids’ wear sales. It has developed exclusive brand stores for several fashion brands including HiDesign, Viari, Waterlily, Tommy Hilfiger luggage and many more.

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