Amazon launches ‘Service Provider Network’ to woo sellers

Amazon India has launched a new service called ‘Service Provider Network’ (SPN) that will help sellers launch, manage and grow their business on the Amazon.in marketplace. The new initiative is expected to bring many new sellers on board. The network ropes in experts in digital imaging, cataloguing, transportation, order management and customer service to assist new as well as existing sellers on Amazon.in to grow their revenue with their well-researched guidance.

SPN, launched as a pilot project in May 2014 with 23 sellers, now has over 2,000 sellers using services from 21 third party service providers in 35 cities. Sellers will have a range of service providers to choose from based on price, breadth of service, quality etc and can use one or more services as per their requirement and pay as they use. Sellers can access the list of Amazon-approved service providers on Amazon Seller Central. The Indian arm of American online retail giant is targeting to have one lakh sellers on its platform by December 2015.

In its second year of India operations, the company made in-roads into the Tier II and Tier III towns emerging as the first choice of customers shopping online. It was also able to increase response from mobile application which increased almost 50 percent during the year.