Amazon sees 90 per cent increase in fashion sales

Amazon India has seen a 90 per cent growth in sales of fashion segment in the first six months of this year. Amazon introduced as many as 200 brands in the last 18 months, with guaranteed one-day delivery for its Prime users, this has helped in clocking in a twofold growth for the fashion category.

Amazon introduced 50 brands this year and has seen multiple segments in fashion growing over 200 per cent on a monthly basis. The etailer expanded its private labels to 20 sub segments. Much like last year, Amazon is striking deals where brands will unveil latest collections on the portal this December while other market players will get access to it by February or March.

Over the past four years, Amazon has invested aggressively in India. Amazon has spent on building warehouses, large logistics unit, marketing, discounts and increasing product assortment. These efforts have translated into a significant lead in key metrics such as app downloads, desktop visits and mobile website visits.