Ecom majors on acquisition spree to strengthen hold

India's three leading ecommerce companies – Flipkart, Amazon and Snapdeal are on an acquisition spree as they move towards becoming leaders of ecommerce market. While New Delhi-based Jasper Infotech, which owns and operates Snapdeal.com, has already announced three acquisitions over the past 12 months, as it prepares to announce two to three more acquisitions this fiscal, Flipkart is eyeing a deal to acquire ventures operating in the mobile space and Amazon, which has picked up a minority stake in gifting card technology venture QwikCilver, may also look at acquisition deals actively in the new year.

Other than acquiring premium fashion portal Exclusively.in last month, Snapdeal, which has raised a considerable amount of funds from Japanese investor SoftBank, has also taken over social product discovery platform Doozton and gifting recommendation venture Wishpicker this fiscal year.

Flipkart is said to be eyeing a large stake in mobile advertising firm AdIquity after in August last year, it made a strategic investment in mobile payments company Ngpay. Consolidation is a way forward for ecommerce companies operating in India and mergers and acquisitions would form major part of their game plan.