Jabong’s ‘Super Style Fest’ drives 200 percent rise in revenues

Jabong Super Style Fest is witnessing an enthused response from consumers, which has led to India’s leading online fashion retailer registering over 200 percent increase in revenue in the first week of the Diwali sales campaign.

Sales in men’s category apparels saw the biggest jump with a whopping 350 percent rise over a normal day revenue, followed by a 170 percent increase in men’s shoes, 150 percent increase in womenswear, and a 100 percent growth in the home furnishing category.

The company is giving away Apple iPhones, iPads, TV sets and DSLRs and international holiday package, among many other prizes to shoppers to woo them into shopping for more.

During the nine days of Durga Puja festivities, Jabong had said to have witnessed a 150 percent rise in its ethnic and casual wear categories in east India. Launch of British high-street fashion brands Topshop and Topman along with its latest Autumn/Winter collection under ‘Alia Bhatt for Jabong’ has also helped the portal garner eyeballs in recent months. Between October 22 and October 24, 2015, the company also announced its ‘Super Weekend’ that offered Bestseller inventory of international labels like Vero Moda, ONLY and Jack & Jones.