Myntra brings on global brands TOMS and Meters/bonwe

Fashion portal Myntra has introduced two new international brands -TOMS and Meters/bonwe - on its platform. The introduction of these two brands will further boost Myntras’s foothold in the branded footwear and apparel segment.

TOMS was launched 10 years ago with the iconic slip-on called the Alpargata and is now expanding into new shoe silhouettes and product categories. Meters/bonwe group is a high street fashion retailer. Its clothes are targeted at young men and women in fashionable, elegant and chic clothes. On Myntra, TOMS will feature a range of over 120 varieties in footwear including classic slip-ons, sneakers, wedges and sandals at an average price of Rs 4,500. On the other hand, Meters/bonwe price point will figure in the range of Rs 1,300-Rs 6,000.

With these two brands, Myntra will now become a preferred partner for top international brands which are looking at establishing their base in India. For the two brands, this tie-up will help them to reach India’s growing consumer base. It will help them to become a known name.

Myntra, a subsidiary of leading e-tailer Flipkart, will now have a total of 30 global brands.