Online players eye sponsorship deals with IPL teams

The e-commerce market in India is at an interesting juncture at the moment. With rapid growth in sight, players are trying to innovate and establish presence by partnering important sports and fashion events to hog the limelight. With cricket twenty20 tournament coming up in April, online majors are competing to bag sponsorship deals of IPL teams. Companies such as Flipkart, Snapdeal, Quikr, Amazon, Jabong, Yepme and Myntra, among others are said to be in race to grab the sponsorship opportunities.

Experts point out that if the deal gets through, e-commerce players can have their logo on the team jersey and be the official partner. Teams can allow the logo to appear either in front of the jersey, the back or the right upper chest. The front logo costs anywhere from Rs 6 crore to Rs 18 crores and the back and right upper chest position is made available for Rs 3 to Rs 8 crore each. Leading teams such as Rajasthan Royals, Sunrisers Hyderabad and Kings XI Punjab are said to be negotiating the deals with ecommerce players.

In its first edition of report on the India’s retail sectors called ‘Think India. Think Retail’, Knight Frank India and the Retailers Association of India estimates that retail spending across top seven cities would more than double in the next five years and it would be driven by e-commerce with e-tail spending to touch Rs 839 billion by 2019.