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Swiss luxury brand Bally looks at tying up with Reliance

By Meenakshi Kumar

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Swiss luxury leather goods brand Bally is in talks with Reliance Brands after Bird Group terminated its retail agreement with it. Bird Group was not able to make enough money from its stores in New Delhi and Mumbai.

Low footfalls at luxury malls Emporio in New Delhi and Palladium in Mumbai has been the reason behind Bird Group unable to continue its partnership with the luxury brand. The Mumbai store has already been shut while the Delhi one will be shut by the end of September. Bird Group is now looking at luxury and bridge-to-luxury brands wishing to enter India. The company would like to take them on for the group’s new property, Dusit D2 which will have 15,000 sq ft of retail space and a theatre.

Bird Hospitality has tied up with Thailand’s Dusit Thani Group to bring their Dusit brand to India. Already, the group runs the flagship luxury hotel Dusit Devarana in Delhi. Besides Dusit 2, Dusit Devarana in Jaipur and Rishikesh, and Dusit Thani in Goa are under development. Dusit D2 will house five F&B outlets besides seven-eight stores and a multi-brand outlet.

Bally was founded as Bally & Co in 1851 in Switzerland. It is famous for men’s designer shoes, luxury bags and accessories. At one point it was touted as one of Europe’s biggest shoemaker but over the years, it has not been able to keep up that image. It has been fighting stagnant sales globally.

BALLY