Savile Row designer Patrick Grant on embracing slow and local fashion

London - “Fashion is on such a messily over-consumptive model that we have sort of lost the joy of it, and we have to collectively find a way to bring the joy back,” said British fashion designer and owner of Savile Row tailor Norton & Sons, Patrick Grant, during his keynote talk at Pure London on Sunday. In front of a crowd of industry professionals, Grant discussed fast fashion, sustainable transparency in the supply chain, and the importance of supporting British manufacturing.