Amazon India bags top slot in consumer survey

Amazon.in is the preferred choice of many consumers who log in to shop online. The platform has bagged the top slot leaving other e-retailers like Flipkart, to become the best e-commerce website in India this year, reveals a People’s Choice Survey conducted by cashback and coupons sits CashKaro.com. Snapdeal ranked third in the list, followed by Myntra, Jabong and Shopclues, according to the survey that covered 2,000 online shoppers.

The People’s Choice Survey is an annual report by CashKaro.com, which identifies key trends in online shopping in India. The pan-India survey got responses from metros and Tier I, II and III cities. As many as 65 percent respondents in the survey comprising men in the age group 18 to 30 years.

Among the discounts that were offered across e-commerce websites, Google’s three-day Great Online Shopping Festival emerged as the winner in terms of deals and offers with 42 percent of the respondents voting for it. Despite the technical glitches and negative publicity it attracted from consumers over social media, Flipkart’s much-talked-about ‘Big Billion Day’ got a second position with 40 percent respondents voting for it. However, Snapdeal’s ‘Big Savings Day’ got only 10 percent votes, followed by the multi-portal ‘Diwali Dhamaka’ Sales, which was liked by just eight percent of the survey respondents.

The survey also said cashback and coupons was a major driver for shoppers to make purchases online with 30 percent respondents stating it as the reason why they were encouraged to buy from an e-commerce website. Discounted prices, a wide variety of choices, convenience, payment options and easy return policy were the other factors that encouraged consumers to opt for online shopping, the survey said.