AND unveils a new collection, ‘For Every You’

Designer Anita Dongre, who recently launched a store dedicated to eco-friendly merchandise called Grassroots, has unveiled a new collection for the fall season. Titled ‘For Every You’, the range is a perfect blend of prints and colours. The brand has on offer a wide range of clothes to match every occasion on the calendar.

The brand boasts of that ensembles can make one ready for whatever life has in store, which includes chic separates, elegant maxi dresses, lightweight dusters, shirt dresses, printed denims, feminine pencil skirts and a lot more. Vintage fashion through patterns and florals draw inspiration from antique Russian textiles. The colour palette is warm and rich, with hues ranging from subtle beige and rouge pinks to deep navy and reds along with blacks, white and greys. The fabrics range from lightweight and flowy to slightly textured providing required bounce and fall to the ensembles.

Dongre launched her one-brand company that grew to own two more brands and numerous offerings and endless variety in men’s and women’s fashion. Now, along with Grassroot, the company owns four brands – AND, Global Desi and Anita Dongre.