Benetton launches ‘A Collection Of Us’ collection

With its ‘A Collection Of Us’ and ‘Benetton Women Empowerment Program’, Italian fashion brand United Colors of Benetton reinterprets its own essence, a unique mix of knitwear and social commitment.

Working on the theme of women sharing their wisdom with others can build a better future for us, the brand has developed ‘A Collection Of Us’, a brand new range consisting of four capsules. These will be released in October, December, February and April, respectively. Heritage, technique, color andy performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.

A global campaign was also launched on October 22, 2015 to accompany ‘A Collection Of Us’. It features five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media.

What if every woman in the world could be the protagonist of her own story? This question is at the base of the new social commitment by the Treviso-based clothing company, whose sustainability strategy for the coming years will focus specifically on women, who are still waiting to be guaranteed a sustainable livelihood and full participation in all economic sectors.

The ‘Benetton Women Empowerment Program’ is a long term initiative that supports projects and concrete actions aimed at targeting important key priorities for women, following the ‘Sustainable Development Goals’ (SDGs) set by the United Nations for 2030: sustainable livelihood, non discrimination and equal opportunities, access to quality education and healthcare and an end of all forms of violence against women.