Duke unveils a trendy collection for Fall/Winter

The new Fall/Winter collection from the Duke brand is inspired from Greek art lovers. The brand has got exclusive men’s, women’s and kids’ collection from St. Petersburg, developed in sync with global trends.

“We have launched our winter collection with a wide variety of colorful jackets, sweaters, sweatshirts and other products in bright and contemporary colors as per customer’s demand and latest markets trends. In fabrics, we have used cotton, PC, techno blends, washed and many more,” explains Komal Kumar Jain, Chairman, Duke.

Colourful and trendy Fall/Winter’15 range

Designers at Duke have used the most refined weaves, while keeping silhouettes and designs more urban for young, stylish and classy Indian consumer. “Fashion shoot at St Petersburg gives countless options in Duke’s stylish winter collection and transforms the wardrobe. The collection offers contemporary touch, with cheerful, modern fashion statements for men, women and kids,” says Jain.

Like its competitors, Duke is also aiming to be a strong player in footwear space with its brand ‘Step Ahead’ and wants to grow sales and market share in the segment. The collection has casual shoes, sports shoes, loafers, joggers, running shoes, smart casuals, sneakers, moccasin, sandals and flips flops. The wide line-up offered under the brand portfolio includes T-shirts, jackets, sweaters, sweatshirts, tracksuits, thermals, jogging suits, shirts, denims and trousers, lowers, Bermudas, shorts, value packs, lounge wear and accessories for men, women and kids.

Optimistic about festive season

Duke is expecting good response to its new range and targeting 30 percent growth in the forthcoming season. The brand is available with over 360 EBOs and 4,000 MBOs. “We are doing online business with many platforms and all big chain stores like Central, Reliance Trends, Reliance Market, Arvind Retail, Easy Day, Metro, Best price, Total Superstore, Aditya Birla Retail, Hyper city, Brand Factory and Spencer’s,” says Jain.

The company plans to expand in many categories like active wear, thermal wear, winter wear as well as online retail business. “We are expecting high growth in coming years and expanding into different segments, mainly footwear and ecommerce. We expect high growth from ecom in coming years. Duke continues to make products that are value for money and has created loyal customers who will settle for nothing else. We basically target rural markets and unexplored rural areas, just because there is huge market potential. Duke is also selling its products online on Dukeindia.com,” avers Jain.