Gwen Stefani enters beauty domain with new brand GXVE

Singer and entrepreneur Gwen Stefani has launched an affordable beauty label, GXVE (pronounced give). Based around the hero product of a red lipstick, a Stefani signature, the line is vegan and not tested on animals.

Stefani said the brand is not another celebrity-endorsed range of products, but rather the culmination of a simmering dream having worked as a make-up artist in a shopping mall prior to finding fame as a singer.