Hunkemoller showcases its latest collection in Mumbai

Hunkemoller, Europe's premium lingerie brand recently showcased its urbane collection at The Apartment, Palladium Hotel, Mumbai. Featuring playfully feminine designs and cuts, Hunkemoller showcased an amalgamation of classy, chic and elegant innerwear. The brand has entered India through an exclusive long-term franchise agreement with Reliance Brands and is set to open its first store at DLF Promenade, Delhi by November 2015.

At the preview, the brand recreated its ‘Bra Party Campaign’ which has been well-received across the globe. The campaign revolves around a group of girlfriends throwing an exclusive slumber party at a luxurious hotel suite which is filled with delectable sweets, colourful balloons and, a plenty of lingerie. The brand’s product range includes lingerie, nightwear, swimsuits, hosiery, beauty products and accessories.

The collection is designed by the brands in-house design team and the latest collection on offer is a burst of colour from turquoise, red, pink to the classic black, white and beige. Lace and subtle embellishments feature prominently throughout the collection while frills also add a dash of naughty spunk. A range of accessories includes sleep eye masks, make-up bags, night time socks and bedroom slippers. Hosiery also forms part of the collection while full length stockings and garters create a statement.

The Dutch-brand has over 700 stores in 18 countries with a strong market base in Europe. Having opened their first store in Amsterdam in 1886, Hunkemoller has grown into a largely loved lingerie brand.