Myntra brings seven iconic Diesel styles to India
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Designed by the brand’s creative director Nicola Formichetti, each pair from the range has been created with highly-resistant cotton, polyester and gold lurex threads. The collection is produced by an in-house design team at the brand’s production house in Italy using specially crafted machines. Only three hundred pairs of these limited edition denim pieces were produced worldwide with eleven premium denims to be sold exclusively in India.
Partnered with Reliance Brands, Diesel launched two stores in Mumbai in 2010. Over the next five years, the company plans to open 30 stores at high street shopping destinations and malls. The stores will have the entire range of Diesel lifestyle products – apparel, footwear, lingerie, sunglasses, fragrances and accessories as well as limited-edition products developed in collaboration with other brands.