Myntra to create social platform for the fashion conscious

Myntra now plans to develop a social platform for the fashion-savy customers. Through this platform, the company will offer users daily advice on style and fashion from experts, as well as other segments.

The platform that will have various social features and can sync data from a user's circle in other platforms such as Facebook, WhatsApp or Google calendar, with their consent, is expected to be ready in about next six months. It would help build a community of Myntra users, with fashion as a theme. The decision to launch a social platform was taken after the company saw its mobile apps for Android devices launched in May this year fetching rising traffic constantly. Subsequently, the fashion e-tailer also launched apps for iOS and Windows platforms in August and September, respectively.

Currently, mobile devices account for 65-70 per cent of Myntra's overall web traffic. The company expects this to rise to 85-90 per cent in the next six-eight months. Myntra derives about half its revenue from those using mobile devices. The company expects this o increase to about 70 per cent in the next six months. The company also plans to build features that will allow shoppers to view what his/her friends are looking for on Myntra.