Pepe joins University of Cambridge to launch new range

Pepe Jeans has partnered with the University of Cambridge to launch a new clothing range for men called the Cambridge Collection. The Spring/Summer 2015 line of The Cambridge Collection from Pepe Jeans is inspired by traditional sports practiced at the university, such as rugby, rowing and cricket.

This joint collection includes rugby-inspired Polos, T-shirts and shirts bearing the Cambridge logo. Quality and sophistication are hallmark attributes of this line, while touches of contemporary colours make for preppy and youthful results. The collection starts at Rs 899 and is available at all leading Pepe Jeans outlets across the country.

After successfully becoming the official partner for the Kala Ghoda Arts Festival, under which the four-day music segment was named as the Pepe Jeans Music Festival, the denim wear brand, now wants to explore similar opportunities to woo young audience to the brand. *With a long history of success behind, *Pepe is positioned as a brand not only for the youth but also for everyone who is young at heart. While the company is on retail expansion and store revamping drive on the moment, plans are in the pipeline to launch its children’s clothing collection by Autumn/Winter season, this year.