Sustainable maternity fashion Emilia George CEO: “I wanted to make maternity wear cool”

Imagine it is the height of summer and all you have to wear is polyester clothing. Or other synthetic fibres. No natural, breathable materials. And you have to dress up for work every day. Soon, because your skin is irritated, red and blotchy, so are you, making you a nightmare to be around. So far, so bad. Now imagine you are pregnant, your body temperature is naturally a bit higher and your skin a bit more sensitive. But all you have to wear is uncomfortable, non-breathable materials. Sounds bad? It is. So bad that entrepreneur Elle Wang decided to found Emilia George, the first ever 100 percent sustainable maternity and nursing wear line.