Why personal shopping is essential

Formerly reserved for a confidential clientele, the practice of "personal shopping" is becoming widespread. In a context where the act of shopping in a boutique is becoming a signposted route, between the distributor of hydroalcoholic gel and adhesive tape, brands have responded with a personalised approach to shopping. To help consumers find their way back to their shops, more and more ready-to-wear brands are opting for private in-store appointments.