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Yepme associates with Shah Rukh Khan’s ‘Fan’

By Sujata Sachdeva

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Leading online fashion brand Yepme.com has associated with its brand endorser actor Shah Rukh Khan’s (SRK) forthcoming Bollywood movie ‘Fan’ directed by Maneesh Sharma and produced by Yash Raj Films, scheduled for release on April 15, 2016.

Through this association 100 consumers will get a chance to be a part of the film's logo. The brand is running a 360 degree campaign, #iamfan, to promote its association across all platforms including social media. The contest revolves around SRK looking for his 100 biggest fans, whose profile pictures will become a part of the Fan movie logo.

The campaign kick-starts with the launch of the TVC with Shah Rukh Khan talking about #iamfan contest. The TVC captures the mood of SRK’s most popular movies along with the ‘Fan’ movie teaser that shows a large number of his fans expressing their love for SRK.

Launched in August 2011, Yepme serves over 1,000 cities every month, delivering almost 500,000 units to its customers. Yepme’s mission is to democratise fashion in India. The brand targets style conscious men and women between the age group of 20-29 years. Headquartered in Gurgaon, the company bears a strong foundation under the leadership of Vivek Gaur, Sandeep Sharma and Anand Jadhav.

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