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Yepme unveils Spring/Sumer 2015 range

By Sujata Sachdeva

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Online fashion retailer Yepme has unveiled its Spring/Summer 2015 collection inspired from fresh international trends. The colour range is bright, cheerful and summery with graphic quotes and prints. It also flaunts stylish cuts, high-performance fabrics and contemporary details.

A mix of neon and classic hues like blue, yellow, tangerine, grey, black and white, the line is full of floral patterns, bird prints, indigo stripes and ornamental designs. The menswear range features printed denim shirts, kurta shirts, graphic T-shirts and formal shirts in pastel shades. Women’s wear include: casual T-shirts with graphic quotes, floral print tops, pastel toned dresses and ethnic kurtis with a touch of modernity.

Run by VAS Data Services, Yepme recently received around Rs 80 crores in fresh funding from existing and new investors, including Eric Semler’s TCS Capital and Jonathan Soros-backed JS Capital, according to documents filed with the Registrar of Companies (RoC). The company has also been called for discussion by Japan’s Softbank as it eyes another funding round in the Indian start-ups.

Yepme also witnessed its sales rise in the last six months, after the company roped in Bollywood actor Shah Rukh Khan to promote its brand and launched its television campaign with him last month.

Yepme